Do I need to update my website?

Here are 6 signs you may need a new website. There is more to a successful website that a great logo and a sleek appearance. Your site not only has to look good but also needs to function, being easy to navigate and convert your users into clients.  You may be painfully waiting for your site to load knowing you …

Color Theory: Creating an Effective Brand

Color speaks to us, whether we recognize or not. Brands that utilize color theory are more effective in create brand awareness. Create a brand that truly speaks to your clients.

Website Mistakes You Are Likely Making!

Here at Apparatus, not only do we design and develop custom websites for our clients, we also review, critique and work with our clients to re-strategize websites on a regular basis. We have many years under our belt and that means we have seen it all. The GOOD, the BAD, the UGLY. When a user lands on your home pages, …

Moving the Needle: Conversion Strategy

Moving the needle closer towards the goals we wish to accomplish online can take some thought. However, from a business perspective, our goals are hopefully measurable and quantifiable. With websites, we generally call these goals “conversions”. That is, ‘what is it I ultimately want my users to accomplish when they visit my website?’ For some, this is as simple as …

Professional Photography for your Website

What you find when you look through pictures of those homes, however, isn’t exactly ideal. You see poorly-lit, crooked photos, that were probably taken from a cell phone – these photos don’t exactly leave you with a great feeling. Some even make the house look downright scary. More importantly, these photos probably don’t give you a clear representation of the house …

Old to New: Migrating your WordPress Site

Great news! The answer is “YES”! This is known as a WordPress migration. This is one of the great benefits of WordPress is that WordPress sites are easily migrated from one theme to another. This means that if you already have a WordPress site and you want to have a redesign of your site, but still use WordPress as your CMS, …