You could just build your own website for free… sort of
In today’s digital age, having a website is crucial for individuals and businesses alike. Whether you’re an aspiring blogger, a small business owner, or someone looking to showcase their portfolio, having an online presence can open up a world of opportunities. However, for those of us who don’t have web development experience, the idea of building a website can seem
Does My Small Business Still Need a Website in 2024?
In the fast-paced digital landscape of 2024, establishing a robust online presence has become more crucial than ever for small to medium-sized businesses (SMBs). With technological advancements shaping consumer behavior and market trends, having a well-designed website has evolved from being a luxury to an absolute necessity. Let’s look at some of the primary reasons why your SMB needs a
Do I need to update my website?
Here are 6 signs you may need a new website. There is more to a successful website that a great logo and a sleek appearance. Your site not only has to look good but also needs to function, being easy to navigate and convert your users into clients. You may be painfully waiting for your site to load knowing you
Website Mistakes You Are Likely Making!
Here at Apparatus, not only do we design and develop custom websites for our clients, we also review, critique and work with our clients to re-strategize websites on a regular basis. We have many years under our belt and that means we have seen it all. The GOOD, the BAD, the UGLY. When a user lands on your home pages,
Moving the Needle: Conversion Strategy
Moving the needle closer towards the goals we wish to accomplish online can take some thought. However, from a business perspective, our goals are hopefully measurable and quantifiable. With websites, we generally call these goals “conversions”. That is, ‘what is it I ultimately want my users to accomplish when they visit my website?’ For some, this is as simple as
Old to New: Migrating your WordPress Site
Great news! The answer is “YES”! This is known as a WordPress migration. This is one of the great benefits of WordPress is that WordPress sites are easily migrated from one theme to another. This means that if you already have a WordPress site and you want to have a redesign of your site, but still use WordPress as your CMS,