In retrospect, the biggest challenge we faced with this website may have been disciplining ourselves not to get distracted looking at the AMAZING photos of Texas’ most beautiful estates for hours on end! Indeed, the work that Burgher Ray Ranch has done in marketing these gorgeous properties is second to none.
That said, we had our work cut out for us – building a digital experience that felt like a multi-million dollar experience, at a fraction of that cost. We focused on the features our client needed to deliver the most value: the first being design and experience that would speak to consumers in the market for a millions-dollar ranch. We needed to showcase the incredible photography and videography gathered by their team for each property and allow those assets to tell the story more than words. Finally, we ensured interested parties would never have trouble figuring out how to get in contact with Burgher Ray – strategically placing strong calls to action at vital points throughout the website.
The result was a lavish, comprehensive, and scalable website that has allowed Burgher Ray to strengthen their foothold in the market and ensure they are recognized as a serious player in the Texas Ranch/Estate market.