2020 is right around the corner!
This means you may be in need of a new or refreshed website and we have your back. Whether you are leaning towards a complete website redesign or a slight refresh, we want to get you ahead of the curve with a few 2020 design trends.
Video marketing and video content is on the rise and will become more popular as we move into 2020.
Recent reports are indicating that video is increasing in popularity and is the most engaging content medium out there. Facebook recently released statistics that rate videos receiving an average of 135% more organic reach than images alone! By that same measure, 73% of marketers report that videos increase ad ROI.
It is estimated that video will account for 80% of online traffic. What does this mean for design in the coming year?
We are predicting that web design trends in 2020 will highlight video content, and the layout will center around this in particular type of in-demand content.
Mobile Centric/Mobile Friendly
Over the past several years we have been seeing mobile usage on the rise. In 2018, it was reported that a dominating 52.2% of internet traffic was on a mobile device with a trend moving towards 70% by 2020.
What does this look like for design in 2020? Rather than center design and code around desktop viewing with mobile responsive capabilities, design will become “mobile first”. What do we mean by “mobile first” design? Designers will think about how a design looks on a mobile device before thinking through a desktop view.
This will likely affect the complexity of a web design, keeping designs simple without parallax, complicated graphics or asymmetrical looks to keep load time quick.
Virtual Chat Bots and AI
AI is becoming increasingly more integrated into our lives as users, it offers virtual instantaneous help in an instant gratification society. While this may not directly correlate to design this will be a big web tech trend in the upcoming year.
Interestingly, AI seems to be non-discriminatory against age as Baby Boomers are just as likely to use and benefit from chatbots as their millennial counterparts. 83% of shoppers online have state they need some type assistance during their online visit.
Ultimately, I believe this will mean that more sites will incorporate some type of AI/chat bot integration as we move into 2020 and beyond.
With technology in rapid, hyper speed type growth, this will force the web industry to make changes in the way we design and think of user interfaces. Emphasis on video, mobile and AI will be a catalyst to revolutionary design as we move into 2020.