January 6, 2020
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By Apparatus
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Here are 6 signs you may need a new website.
There is more to a successful website that a great logo and a sleek appearance. Your site not only has to look good but also needs to function, being easy to navigate and convert your users into clients.
You may be painfully waiting for your site to load knowing you need a new site or your may be looking at your site not quite sure if thats the move to make.
Which ever side of the fence you are falling on, here are a few signs that will indicate you need to add a new website to your marketing plans.
Your site is not mobile friendly
In this day and age, this one is obvious. 80% of internet users now browse webpages on their smart phones. They easiest way to stay relevant is to ensure your website is mobile friendly. Each page should be easily viewed and navigated on both desktop; and mobile ( iphone, android, ipad and tablets). In industry lingo, your website needs to be responsively designed and developed.
Your site speed is low.
When your users visit, your website should not only look and function well, it also needs to load quickly.
47% of users now expect a 2 second load time and will decided within a 4 second window if they want to stay or leave your site.
Here are a few reason your site is loading slowly.
- To many redirects
- Images are not optimized
- To many plugins
- Slow Server response time
A redesign of your site will help eliminate the issues of site speed and perform-ace.
Your Branding has changed
This might be the most visibly obvious reason you would want to move toward a redesign. Strong branding makes a difference in brand recognition. Your site should boldly state a message about your brand identity, having an outdated website will in the end to a disservice to you, your company and your brand.
Your conversion rate is low
At the end of the day, if your website is not converting users into clients, it is not serving your business to the fullest capacity.
If you are seeing a high bounce rate, low page visit average, or low conversions it time to take a deeper look at your website and consider a redesign.
It is difficult to update your content
You should be able to easily update your website content and keep it fresh and relevant. Not doing so means you are loosing the SEO game and wasting time.
The easiest way to update your site is to utilize a content management systems or CMS. Redesigning your site with a CMS in place can make a world of difference and give you control over your site and when and how you want to make future updates.
No SSL certificate
Let’s start with what exactly is an SSL certificate.
To summarize, an SSL certificate is the visible sign letting all of your visitors or potential customers know that the information they submit via your site is safe. Privacy is important to users the symbol that appears when your site has an SSL takes care of half the battle for you.
An SSL certificate takes your site from http:/ to https:/.
Also, internet browsers such as Google will give you a push if your site owns and SSL certificate. In other words, it is a great way to help with SEO.
Many times, sites that are outdated will not allow for this change, so if you are needing to make this update a redesign may be in order.
Thoughts?
If your website check any of the boxes above you may need a new website. Not sure where to start? There are a few options, site builder website or going with an independent designer.
Either way you go, we would love to go on this journey with you. Feel free to reach out for a free consultation and learn more about Apparatus and how we can help you and your business reach your goals.
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